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CrowdAround Media, Inc. / 2010 - present
Co-founder and Director of Marketing for Chicago-based advertising and media-production start-up. Grew the business from one to over sixty clients. Acted as sole copywriter for branded client content including website, blog copy, and video scripts. Provided public relations and marketing services for clients gaining media placement and boosting their online presence, resulting in an average increase of 15% sales and 400% social media reach. Exclusive vendor for regional tech and start-up organizations including the Chicago Innovation Awards, Tech Nexus, Illinois Technology Association, and ARA (Attract, Retain, Advance Women in Tech and STEM fields).
ClearEdge Marketing / 2009 - 2010
Managed client accounts providing public relations and marketing services for local and international clients. Developed and implemented strategic marketing plans for clients. Expanded customer base for clients by expanding social media outreach. Obtained placement in New York Times, Chicago Sun-Times, Wired Magazine, and other publications.
PUBLIC RELATIONS & MARKETING INTERN
Chicago Sky (WNBA) / 2008 - 2009
Acted as assistant to the head of Public and Community Relations. Drafted press releases and interacted with local media to get impressions. Assisted in community outreach and marketing events to grow brand awareness.
Streetwise Chicago / 2013 - present
Donate video and photography services for events and produce short promotional films featuring Streetwise vendors. Organize and educate guests about Streetwise mission at fundraising and community events.
SKILLS & SOFTWARE CAPABILTIES
- Project Management
- Contract and Pricing Negotiations
- Video Production
- Content Marketing
- Web Development
- The Adobe Suite
- Google Analytics and SEO